Top 10 Most Effective Marketing Strategies For Real Estate Agents

--> Posted by: Jessica Gopalakrishnan on March 11th, 2010

How effective are the different marketing options out there for you as a Realtor? What are other Realtors doing that you aren’t…but should be?

Thanks to over 1,300 real estate agents and brokers who completed the HomeGain Realtor Marketing Survey in December 2009 and March 2010, the results are in! HomeGain today announced the survey results for the top most effective marketing methods of Realtors® in a national press release today.

Top 10 Effective Marketing Strategies for Realtors*:

1. Referrals (Scored 8.7 out of a possible 10)
2. Featured Listings (4.8)
3. Email Campaigns (4.7)
4. Postcards/Mailers (4.6)
5. Blogging (4.1)
6. Online Lead Generation Services (4.0)
7. Facebook (4.0)
8. LinkedIn (3.6)
9. Outdoor Ads (3.6)
10. Print Ads (3.6)

* (Cumulative Average Scores, 1 = Least Effective /10 = Most Effective)

Commentary: I almost fell off my chair. None of these agents say that picking up the phone and prospecting was an effective strategy. The most influential real estate coaches ... Mike Ferry and Brian Buffini (we heard Brian say it yesterday and Mike Ferry says it every day) say Prospecting has to be done 2 hours a day! We are in a different market folks... we have to go to work!  If your interested in training for Saint Louis real estate agents that works, please visit our main St Louis Real Estate Coach website.